44% Open Rate on First-Ever B2B Cold Email Campaign
Launched the first-ever cold email campaign for a financial services firm.
Achieved a 44% open rate - nearly double the industry average of 15-25% - through strategic list targeting, personalized subject lines, and optimized deliverability.
Background
That's Delicious Financials is a fractional accounting and finance firm specializing in the beverage industry. The company provides bookkeeping, financial analysis, operations reporting, and CFO-level services to breweries and beverage companies. Founded by Drew Kearns, the firm offers businesses access to a full accounting team at a fraction of the cost of hiring in-house staff.
That's Delicious Financials had no marketing infrastructure when they brought me on. They needed someone who could build a complete marketing system from scratch and create a roadmap for sustainable growth. The challenge was developing a strategy that would position them as leaders in financial services for the food and beverage sector while generating consistent qualified leads.
The first step was creating a comprehensive 6-month marketing roadmap with clear monthly milestones. This roadmap covered everything from selecting and implementing a CRM system to building out a full marketing funnel. Part of the work also included hiring and onboarding a marketing VA to support ongoing execution. The strategy centered on positioning Drew as the face of the brand, leveraging his expertise and credibility to build trust quickly. This approach combined thought leadership, digital marketing tactics, and strategic content creation to drive continuous growth.
The Results
One of the early wins came from launching their first cold email campaign. With a highly targeted approach, the campaign achieved a 44% open rate, proving that the messaging and positioning resonated with their ideal audience. The 6-month roadmap delivered a 20% increase in lead generation, establishing a sustainable system for attracting qualified prospects. The VA hired during this engagement is still with the company over a year later, continuing to execute on the foundation that was built.
