Lastobject
My Role: Digital Marketing Manager
LastObject is a DTC brand that sells a variety of reusable beauty products. They continuously pioneer innovative alternatives for various single-use items empowering consumers to effortlessly and practically embrace sustainable choices.
Impact
Managed and oversaw brand partnerships, email marketing campaigns and social media campaigns ensuring KPIs were exceeded month over month.
Orchestrated a digital campaign that catapulted a single post to viral status, achieving 1.2 million views, far surpassing the average of 30,000 views per reel.
Collaborated with diverse stakeholders, international teams, and partners to identify new and engaging content ideas that enhance audience engagement.
Provided detailed reports outlining key takeaways to guide future strategies and optimize marketing efforts.
