Generated 20% Increase in Monthly Qualified Leads
Established automated systems for lead tracking, implemented targeted campaigns, and created consistent touchpoints that turned sporadic inquiries into a predictable pipeline of high-quality patient prospects.
Background
Pazona MD is a Nashville-based urology practice founded by Dr. Joseph Pazona, a board-certified urologist with over two decades of experience. The practice specializes in minimally invasive procedures including vasectomies, treatments for weightloss, and hormone optimization.
When Pazona MD brought me on, they had no marketing infrastructure. No CRM, no consistent lead generation, no central marketing person managing their efforts. Leads came in sporadically, and there was no system in place to track or nurture them. They needed someone who could not only execute marketing campaigns but also build the foundation for sustainable growth.
As their fractional marketing lead, the first priority was building the foundation for sustainable growth. This meant implementing HubSpot as their CRM, creating automated workflows for lead management, and establishing processes that connected the sales team with providers. The role expanded to cover everything from Meta ads and email campaigns to brochures and revenue tracking. Essentially, this became a central marketing hub for the practice, managing every piece of their marketing strategy and execution.
The Results
Since implementing the new marketing infrastructure, Pazona MD has seen a 20% increase in monthly qualified leads. By building systems that work together and maintaining consistent campaigns across channels, we created a predictable lead generation engine that continues to deliver results. The practice now has the marketing foundation they need to scale without starting from scratch every time they want to launch a new campaign.
Testimonial
“Working alongside Jessica at PazonaMD has been an incredible experience. She leads our marketing with clarity, creativity, and strategic insight on every project. Her ability to turn ideas into action is unmatched, whether it’s launching campaigns, refining messaging, or optimizing outreach, Jessica delivers with precision and heart.
She’s not only efficient and detail-oriented, but also deeply collaborative. Jessica listens, adapts, and elevates the work of everyone around her. Her marketing instincts are sharp, her execution is seamless, and her impact is undeniable. I’ve seen firsthand how her work drives results.
Jessica is a true asset.”